Calgary, AB, April 23, 2025 – Sound QI is proud to announce the official launch of Maestro™, a powerful platform that redefines how energy professionals interpret complex spatial data. The public release of Maestro will be celebrated during a special event on April 23 in Kuala Lumpur, Malaysia, followed by a larger showcase on May 7, 2025, at our head office in Calgary, Canada. 

 

Built on Sound QI’s proprietary multi-attribute interpretation methodology, Maestro offers a dynamic, user-friendly environment where geological, geophysical, engineering, and operational data can be harmonized for rapid insight and collaboration. Designed to serve cross-disciplinary teams, Maestro empowers users to explore their datasets with unprecedented clarity, flexibility, and speed. 

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“Maestro represents a major step in our vision to create a truly interactive and dynamic multi-dimensional data interpretation platform. We are excited to reveal Maestro’s fresh new look and unique functionality that has the potential to revolutionize the way industry interacts with data.” - Laurie Weston

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Maestro evolved from Sound QI’s QI-Pro Software. As the software grew in functionality—enabling deeper analysis, faster workflows, and broader integration across disciplines—the need for a new brand became clear. Maestro better reflects the platform’s ability to orchestrate data from multiple sources into cohesive, actionable insight, aligned with how the way today’s energy professionals want to approach complex interpretation challenges. 

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With a visual logic approach and powerful 3D interactivity, Maestro allows users to classify scan, and interpret data using intelligent automation, real-time feedback, composite class displays, and customizable criteria hierarchies. 

 

Key Features Include: 

• Interactive 3D visualization of spatial and well data 

• Real-time cross-plot classification and scanning 

• Integration across seismic, engineering, drilling, and reservoir datasets 

• Custom map grids and spatial point visualization 

• Compatibility with existing software and plug-ins 

• Intuitive interface free of black-box algorithms 

• Automated attribute investigation 

 

Designed for industry professionals who value both logic and creativity, Maestro unlocks a new level of reservoir understanding. The platform is particularly well-suited to complex, high-risk projects where rapid and confident decision-making is essential. 

 

Learn More About Maestro 

To explore the full capabilities of Maestro, including visuals, in-software examples, and technical explanations, visit maestro-mapping.com. The site provides a detailed overview of Maestro’s tools, workflows, and design philosophy—offering a deeper look into how the platform supports informed, high-value interpretation. 

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Join Us to Celebrate the Launch 

Following our initial announcement event in Kuala Lumpur, Sound QI invites you to join us in Calgary for a special evening celebrating the launch of Maestro. The event will take place on May 7, 2025, from 4:00 to 7:00 PM. Invitations are already being distributed.

 

Guests will have the opportunity to see Maestro in action, speak with the team behind its development, and learn more about how this platform is changing the way spatial data is interpreted. Registration is free, and refreshments will be provided. 

 

Maestro will also be featured at three major upcoming industry events: 

• GeoConvention 2025 | May 12–14 | Calgary, Canada | Booth 622 

• EAGE Annual Conference & Exhibition 2025 | June 2–5 | Toulouse, France | Booth 2015 

• IMAGE International Meeting for Applied Geoscience & Energy | August 25-28 | Houston, Texas 

 

Visit maestro-mapping.com to to stay up to do with all Maestro news and events.

 

About Sound QI 
Sound QI is a data interpretation company based in Calgary, Alberta, specializing in advanced seismic and multi-attribute analysis services and software. With a strong foundation and international reputation in geoscience, innovation, and collaborative design, Sound QI delivers software and solutions that support deeper insights and better decisions across the energy sector. 

 

Contact: 
Laurie Weston 
President and CEO, Sound QI 
laurie@sound-qi.com